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The Cord Corporation was founded and run by E. L. Cord as a holding company for his many transportation interests, including Auburn. Cord was noted for its innovative technology and streamlined designs. Cord had a philosophy to build truly different, innovative cars, believing they would also sell well and turn a profit.This did not always work well in practice.
This was the first American front-wheel drive car to be offered to the public, beating the Ruxton automobile by several months, in 1929. The brainchild of former Miller engineer Carl Van Ranst, its drive system borrowed from the Indianapolis 500-dominating racers, using the same de Dion layout and inboard brakes. This allowed it to be much lower than competing cars. Both stock cars and special bodies built on the Cord chassis by American and European coachbuilders won prizes in contests worldwide. The L-29 came with full instrumentation, including a temperature gauge, oil pressure gauge, and speedometer on the left with a gas gauge, oil level gauge, and Ammeter on the right of the steering wheel.
It was powered by Auburn’s 301 cu in (4.9L) 125 hp L-head Lycoming inline 8 from the Auburn 120, with the crankshaft pushed out through the front of the block and the flywheel mounted there, driving a three-speed transmission.